Artisan builder of hands-on channel alliances

19.03.2019

Our Managing Director for Partners, Adam Cathcart, talks to Comms Dealer about relationships in the reseller channel.

Differentiation is now about value, not price nor commoditised products, so we help partners to position multiple products and services correctly and provide support across provisioning, selling, installing, billing and in-life management. We are a partner, not a supplier, and work hard to articulate our story and keep it visible.

Adam Cathcart, Managing Director – 9 Partners

Read more of Adam’s interview with Comms Dealer here.