Create opportunities with messaging & music-on-hold15.03.2018
We’re all consumers, so we can all relate to the frustration of feeling like you’re not being listened to. By having messaging and music-on-hold you can reassure your customers that you’re doing your best to be with them as soon as possible.
What are the benefits?
Messaging and music-on-hold can add sophistication to a business. No matter how small your company may be, this sense of professionalism can allow your customers to position you as a large-scale business. Or if you’re a family owned company, why not use this opportunity to put across your personalities that your customers are so fond of.
It mitigates the frustrating ringing tone that makes customers want to put the phone down and ‘give-up’, leaving them feeling disgruntled that they haven’t received adequate service.
On the other end of the phone is a customer or prospect, so there’s no better time to trigger their thoughts. If you create a compelling message, for example a product deal, you can spark interest, talk it through and make a sale, there and then.
Finally, you can update your on-hold messaging as often as you want, so if you run frequent promotions, want to keep customers engaged, or have unforeseen circumstances, you can let your customers know.