Direct Mail Renaissance


Our Group Marketing Director, Mark Saunders, emphasises the necessity for print marketing in a time where data laws are limiting the reach of digital platforms. Read Mark’s take below.

Marketers can seldom universally agree about anything worthwhile. We are a disparate bunch, spanning super creativity, yarn spinning and data analytics, so perhaps it is no surprise that every topic brings out a spectrum of views; black, whites and greys, plus a welcome dash of colour.

However, one thing that seemed to unite our brother and sisterhoods was the advent of GDPR. Not everyone believed that the bell had tolled loudly for email Marketing, but there was an overwhelming consensus that Direct Mail (DM) was back to stay. Well one year or so on, Direct Mail has indeed seen something of a renaissance, so perhaps timely to share my views on how to make it work for your business.

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