Surf on your Turf – 9 Group and CityFibre


9 Group, part of the Onecom Group, and CityFibre recently concluded their Surf On Your Turf connectivity campaign. Launched in 2020, the growth campaign included eighteen Partners, carefully selected based on their relationship with 9, their ability to demonstrate reference ability, and their proximity to CityFibre’s network infrastructure.

As a result of the Surf On Your Turf campaign and delivering full fibre connectivity solutions to businesses throughout the UK, 9 Group were recently announced as CityFibre Business Partner of the Year. This achievement demonstrates the continued commitment in the channel, despite the exceptional circumstances.

Adam Cathcart, Managing Director of 9 Group’s Partner division commented: “9 Group has enjoyed a longstanding relationship with CityFibre and it felt like a natural fit to partner with them to deliver our regional connectivity campaign.

“Surf on Your Turf was launched in 2020, a challenging year for many businesses across the UK. The start of 2021 was far from normal, and yet, ambitious and resilient Partners continued to demonstrate enthusiasm and commitment for the campaign, resulting in some great new business opportunities. Even while going through a pandemic and all the challenges that come with that, our Partners pushed forward, resulting in excellent performance.”

John Igoe, Sales Manager (Business Partners), CityFibre, said: “CityFibre were delighted to support 9 Group’s Surf On Your Turf campaign last year, providing them with dedicated account management, sales training, marketing collaboration, and financial support, plus access to lead generation resource.

“Surf on Your Turf was a resounding commercial success, but what really stood out for me was the incredibly collaborative partnership between our respective organisations. This campaign has helped to create an enduring legacy at 9 Group, with their partners frequently positioning CityFibre’s full fibre infrastructure and innovative products at the heart of their propositions to customers.

Igoe added: “We look forward to supporting 9 Group and working closely with their team throughout the rest of this year and beyond.”

Fluent Telecoms & IT Support
Andy Sadler, Director at Fluent Telecoms & IT Support said: “As a loyal and long-standing Partner of 9 Group’s, we were thrilled and honoured to be announced as their top performing Partner for their Surf On Your Turf campaign. If we can collectively achieve this during a global pandemic, imagine what we can create as we step into the future.

“We plan to raffle our prize, with all proceeds going to towards a special cause, which is very close to our hearts, Fluent supports Taylor Made Dreams, a charity which enables children with life limiting illnesses to achieve their dreams.”